Privacy Policy

Privacy Policy

HealthyLivingTrend.com (“Website”, or “Platform”) is an online educational and entertainment portal owned by Business Pump LLC (“Business Pump LLC”, “we”, “our”, or “us”). When accessing the Website, we will learn certain information about you during your visit. Our Privacy Policy (“Policy”) describes the types of data we collect, how we collect it, how we disclose the information obtained about users of our website and what we do with it. This Policy will describe the following information:

User Types Of The Website

HealthyLivingTrend.com has users that fit into one or all of the following: visitors, subscribers, and customers. This Privacy Policy applies to how we collect, use, and disclose information from the following individuals:

  • Visitors – individuals who visit the Website without entering any personal information to view the content of the Website anonymously
  • Subscribers- individuals who visit the Website and who have also registered for free content or services offered by the Website and opt to provide contact information including an email address to receive communications from Us. These individuals provide their information to Us when they register for webinars, subscribe to marketing material, participate in surveys or contests, or attend other Website events.
  • Customers – individuals who register, on their own or on behalf of an entity, to use paid Services offered by the Website. They have provided any combination of their personal information such as Name, Mailing Address, Payment Address, Payment Information, Phone Number, and Email Address.

What Is Personal Data

“Personal Data” means any information that identifies You as an individual or that relates to an identifiable individual. Whenever it is not possible or feasible for Us to make use of anonymous and/or anonymised data (in a manner that does not identify any Users of the Site or customers of Our services), We are nevertheless committed to protecting Your privacy and the security of Your Personal Data at all times. We collect Personal Data in various ways both digitally via the Website (either when You choose to provide Us with certain data or in some cases, automatically or from third parties).

Information that we collect and how it is collected

In General. We may collect personal information that can identify you, such as your name and email address, and other information that does not identify you. When you provide personal information through our Website, the information may be sent to servers located in the United States and other countries around the world. We collect information you provide directly to us. For example, we collect information when you create an account, participate in any interactive features of the Services, fill out a form, interact with message board, apply for a job, request customer support, use our Website or otherwise communicate with us. The types of information we may collect include your Personal Information and any other information you choose to provide. We or a designated third party may collect payment and credit card information when you subscribe to our paid Services or purchase additional services. We may combine information automatically collected with other information that we have collected about you including publicly available sources. In order to help you protect yourself and your information, we encourage you to provide only that information that is necessary for using our Website.

Why Do We Collect And Use Personal Data

We collect and use personal data mainly to perform direct sales, direct marketing and customer service. We also collect data about suppliers, partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our products and services, events, activities, and promotions of our associated partners’ products and services. This communication is subscription based and requires your consent.
  • Send you information about the products and services that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact us’ or other web forms you have completed on our Website (e.g. to download a training pdf).
  • Follow up on incoming requests (customer support, emails, chats, or phone calls).
  • Provide you with access and services related to a Free Trials of our services
  • Provide access to our Customer Support portal or website.
  • Perform contractual obligations such as order confirmation, license details, invoice, reminders, and similar. The contract may be with us directly or with a partner.
  • Notify you about any disruptions to our services (system messages).
  • Contact you to conduct surveys about your opinion on our products and services.
  • Process a job application.

Personal Data We Collect About You

There are several categories of personal data that we collect about you as follows:

Contact Details
  • Full Name
  • Mailing address
  • Telephone or mobile number
  • Email address
  • Collaboration and Instant messaging
Registration Data
  • Full Name
  • Email address
  • Business description
  • Usernames
  • Passwords
  • Country and City of residence
Marketing Data
  • Email address
  • Mailing address
  • Interests
  • Website data
  • Online identifiers (including IP addresses and information generated via Your browser)
Tracking Data
  • IP address
  • Location Data
  • Configuration information
  • Operational logs
  • Location of files and other data
Financial Data
  • Credit card information
  • Paypal ID
  • Bank details
Profile Data
  • Full Name
  • Email address
  • Telephone or mobile number
  • Business description
  • Country and City of residence
This information can be obtained from:
  • Information you provide. We may collect and store any personal information you enter on our Website or provide to us in some other manner, including personal information that may be uploaded or posted to the Website. This includes identifying information as shown above, and financial information.
  • Information from other sources. We may also periodically obtain both personal and non-personal information about you from other businesses, business partners, contractors and other third parties. Examples of information that we may receive include: updated delivery and address information.
  • Information about others. We may also collect and store personal information about other people that you provide to us. If you use our website to send others (friends, relatives, colleagues, etc.) a product as a gift, information that may interest them or messages (such as invitations) through our system, we may store your personal information, and the personal information of each such recipient. Similarly, if you use our website to upload, share and/or distribute content, and such content contains personal information about others, such information may be stored in order to allow for such uploading, sharing and/or distribution.
Furthermore, when you access or use our Services, we automatically collect information about you, including:
  • Log Information: We log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address, your general location and the page you visited before navigating to our Services.
  • Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Information Collected by Cookies and Other Tracking Technologies: We and our service providers use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness.

How We Use The Information That We Collect

In General. We may use information that we collect about you to:

  • deliver the products and services that you have requested;
  • manage your account and provide you with customer support;
  • perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others;
  • communicate with you by e-mail, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us, or other third parties;
  • develop and display content and advertising tailored to your interests on our site and other sites;
  • verify your eligibility and deliver prizes in connection with contests and sweepstakes;
  • enforce our terms and conditions;
  • manage our business and
  • perform functions as otherwise described to you at the time of collection.
Financial information. We may use financial information or payment method to process payment for any purchases, subscriptions or sales made on our website, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

Social Media

If You choose to connect one or more of Your social media accounts with Our Site to enable the sharing of Personal Data via social media platforms, certain categories of Personal Data relating to You from Your social media account(s) will be shared with Us.

Third Party Websites And External Links

There are a number of places on our website or through our services where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on an advertisement or a search result on our website, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the “privacy” link typically located at the bottom of the webpage you are visiting. Our Website may contain links to many other websites. We cannot guarantee the accuracy of information found at any linked site. Links to or from external sites not owned or controlled by us do not constitute an endorsement by us or any of its employees of the sponsors of these sites or the products or information presented therein. By accessing this Website, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

Use Of Cookies

We are responsible for the optimal performance of the Website. To ensure that the Website functions properly we use technology that involves processing personal data, such as cookies. Similar to other commercial websites, our website utilizes a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address. A cookie is a small text file that is stored on the visitor’s device (electronic appliance) when the site is first visited, which often includes an anonymous unique identifier. Cookies are intended to collect information about a person, the website or statistics. Some cookies are also intended to improve user experiences of the website. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Types of cookies

We make a distinction between functional and non-functional cookies. Functional cookies are always used. These are necessary for the efficient operation of the website and process personal data only for the purpose for which these data are completed. For instance, the shopping cart stores personal data for the processing and delivery of your order. Non-functional cookies process personal data outside your field of vision. That is why we always ask for your permission before using these cookies. Non-functional cookies include analytics cookies. These cookies are not necessary for the functioning of the website. Analytics cookies show us which parts of the website need improving and, for instance, allow us to measure the popularity of certain pages. Non-functional cookies have a great variety of purposes, but they mainly enable us to improve our service provision. We can, for example, measure how often our website is visited and discover what information visitors are looking for. Analytics cookies are also necessary to help customers through our helpdesk software, forum, and customer areas. We use the following non-functional cookies:

Analytics cookies

We use analytics cookies to collect statistics about the use of the website by visitors. By measuring website use, the site can be improved to benefit visitors. The data stored include the following:
  • the IP address;
  • technical characteristics, such as the browser you are using;

Tracking cookies

These are cookies that are used to identify an internet user on a website. By using tracking cookies, we record the internet pages you visit. The information about your website visits allows us to derive your preferences and interests. We can use this information to make personal offers and improve our website.

Advertising cookies

We use advertising cookies to show personalized advertisements and to measure the effectiveness of an advertising campaign. The advertising cookies are necessary to actually show the advertisements.

IP Address

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be seen by you.

Email Information & Email Policies

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law. We will maintain the information you send via e-mail in accordance with applicable federal law, and abide by your “opt-out, unsubscribe” requests.

CAN-SPAM Compliance

In compliance with the CAN-SPAM Act, all e-mail sent from us will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Advertising and Analytics Services Provided by Others
We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services.
  • our analytic partner is Google Analytics
  • our advertising partner is Facebook Advertising
These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. Please note: If you choose to opt-out of interest-based advertising from those companies you may continue to see or receive online advertising, but such ads may not be as relevant to you.

Advertising and Analytics Services Provided by Others

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services.

  • our analytic partner is Google Analytics
  • our advertising partner is Facebook Advertising
These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. Please note: If you choose to opt-out of interest-based advertising from those companies you may continue to see or receive online advertising, but such ads may not be as relevant to you.

With whom We May Share Information

Personal information. We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt-out of having your personal information shared. We may share personal information with:

  • Third Party Providers – We may share your information with third party providers that provide services on our behalf or reseller’s who provide Us Services. These companies may assist with fulfilling orders, processing credit card payments, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our website functionality, supporting contests, sweepstakes, surveys and other features offered through our website, marketing support, content delivery, email, providing sales leads, and customer support. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes. Third party providers may only process personal information pursuant to Our instructions, and in compliance with the Privacy Policy and other applicable regulations.
  • Advertising – Based on the cookies and other tracking devices, we may work with advertising companies to display ads that may be of interest to you.
  • Business partners: When you make purchases, or engage in promotions offered through our website or our services, we may share personal information with the businesses with which we partner to offer you those products, services, promotions, contests and/or sweepstakes. When you elect to engage in a particular merchant’s offer or program, you authorize us to provide your email address and other information to that merchant.
  • Business Transactions – To provide information to a third party in the event of any disposition of all or any portion of our business (e.g. reorganization, sale, assignment, bankruptcy).
  • Aggregated or De-identified Data – We may disclose or use aggregated or de-identified information with third party providers for research purposes relating to our Services.
  • As Required by Law or Similar Investigations – To comply with legal obligations (e.g. subpoena) or investigate potential legal violations. We may be required to share personal data in response to lawful requests from public authorities including to meet national security and/or law enforcement requirements.
  • Safety – We may disclose your information to protect and defend our safety in connection with investigating and preventing fraud or security issues.
  • Consent – We may share your information with your consent.

Legal Basis For Processing The Information

We rely on the following legal grounds to process your personal information:

  • Consent. We may use your personal information as described in this Policy subject to your consent. To withdraw your consent, please contact us at Contact Us. You may also refrain from providing, or withdraw, your consent for cookies. Please see Your Choices below for more information on opt-outs.
  • Performance of a contract. We may need to collect and use your personal information as applicable, to perform our contractual obligations.
  • Legitimate Interests. We may use your personal information for our legitimate interests to provide our Website and services and to improve our services and the content on our Website. We process information on behalf of our customers who have legitimate interests in operating their businesses. We may use technical information as described in this Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.

Retaining Your Information

We will retain your information only for as long as is necessary for the purposes set out in this Privacy Policy or as described to you, for as long as your account is active (i.e., for the lifetime of your account), or as needed to provide the Services to you. If you no longer want us to use your information to provide the Services to you, you may cancel your account. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes and enforce our agreements. We also retain log files for internal analysis purposes. These log files are generally retained for a limited period of time, except in cases where they are used for the safety and security of the Services, to improve functionality of the Services or we are legally obligated to retain them for longer time periods.

Retention Periods

When we no longer has a legitimate business need to process your personal information, or no longer has a need to keep your personal information for any legal, tax, or regulatory reason, we will either delete or anonymize it. We take all reasonable steps to protect information received from you from loss, misuse or unauthorized access, disclosure, alteration, and/or destruction. We maintain technical, physical, and administrative safeguards to secure your information, and we use industry standard Secure Socket Layer (SSL) encryption for your data that is transferred over the internet. Despite its use of encryption, we cannot guarantee any method of transmission of information over the internet is 100% secure. If you have any questions about the security of your personal information, please contact us at Contact Us.

How You Can Access Your Information

If you have an online account with us, you have the ability to review and update your personal information online by logging into your account. You can also review and update your personal information by contacting us. Information about how to contact us is provided below. If you have an account with us, you also may choose to close your account (and remove any of your content) at any time by contacting customer support at: Contact Us. After you close your account, you will not be able to sign in to our website or access any of your personal information. However, you can open a new account at any time. If you close your account, we may still retain certain information associated with your account for analytical purposes and record keeping integrity, as well as to prevent fraud, collect any fees owed, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our website or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

Rights Summary

Right of access: Upon your request, we will inform you in writing whether we are processing your personal data. When making your request, you must identify yourself by means of a copy of your driving licence or identity document. Corrections or additions: If you have received details about the processing of your personal data, you can request us to correct inaccuracies or to make additions to incomplete information. Delete personal data: You can request us to delete your personal data from our systems in one or more of the following cases: Limitation of processing: If you have noticed an inaccuracy or incompleteness in your personal data, you can request us to limit the processing for as long as we are dealing with your request. Transfer of digital data: If you have provided us with personal data and we have processed your data with your permission or in the context of implementing an agreement with you, you will be entitled to request a copy of these data from us. Objection: You may lodge an objection at all times against the processing of personal data relating to you. Direct Marketing Objection: If we process your personal data for direct marketing purposes, you may object at any time and we will cease processing immediately.

Your Rights And Choices

  • You have the right to ask Us to restrict (that is, store but not further process) Your Personal Data
  • You may, at any time request Us to confirm whether or not We are processing Personal Data that concerns You and, if We are, You shall have the right to access that Personal Data and to the following information:
  • You have the right to ask Us to provide Your Personal Data (that You shall have provided to Us) to You in a structured, commonly used, machine-readable format
  • You have the right to rectify Your Personal Data. You can exercise this right by accessing Your account information and updating the information which You like to rectify. You can also ask Us to rectify inaccurate Personal Data and to complete incomplete Personal Data concerning You. We may seek to verify the accuracy of the data before rectifying it.
  • You have the right to withdraw consent (when we rely on consent)
  • You have the right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
  • You have the right to ask Us to delete Your Personal Data and We shall comply without undue delay but only where:
    • The Personal Data are no longer necessary for the purposes for which they were collected; or
    • You have withdrawn Your consent (in those instances where We process on the basis of Your consent) and We have no other legal ground to process Your Personal Data; or
    • You shall have successfully exercised Your right to object (as explained below); or
    • Your Personal Data shall have been processed unlawfully; or
    • There exists a legal obligation to which We are subject; or
    • Special circumstances exist in connection with certain children’s rights, or on the basis of a statutory obligation of which we had no knowledge before you informed us thereof.
    In any case, We shall not be legally bound to comply with Your erasure request if the processing of Your Personal Data is necessary:
    • for compliance with a legal obligation to which We are subject (including but not limited to Our data retention obligations); or
    • for the establishment, exercise or defence of legal claims.
    There are other legal grounds entitling Us to refuse erasure requests although the two instances above are the most likely grounds that may be invoked by Us to deny such requests.
  • WHAT WE MAY REQUIRE FROM YOU As one of the security measures We implement, before being in the position to help You exercise Your rights as described above We may need to verify Your identity to ensure that We do not disclose to or share any Personal Data with any unauthorized individuals.
  • TIME LIMIT FOR A RESPONSE We try to reply to all legitimate requests within one month from receiving them. In some particular cases (for example, if the matter is particularly complex or if You send Us multiple requests), it may take Us longer than a month. In such cases, we will notify You accordingly and keep You updated.

Exercising rights

If you wish to exercise one or more of the rights summarized above, you can contact us at Contact Us. We will decide on your request within four weeks, unless we inform you within that period that we need a bit more time. If your personal data are processed on the basis of your permission, you will be entitled to withdraw that permission. Any withdrawal of your permission will not prejudice previous processing on the basis of that permission.
Complaints
If you have a complaint about the use of your personal data, please contact us at Contact Us.

Your Choices

Email Subscription Choice/Opt-Out

Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Account Information

Email Subscription Choice/Opt-Out

You may update, correct or delete information about you at any time by logging into your online account or emailing us at Contact Us. Note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Promotional Communications

You may opt out of receiving promotional emails from us by following the instructions in those emails or by clicking the “unsubscribe” link at the bottom of any of our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Mobile Push Notifications/Alerts
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Use of sub-contractors (processors and sub-processors)

We may use sub-contractors to process personal data on our behalf, we are responsible for making sure they commit themselves to adhere to this Privacy Policy. If a new sub-contractor is signed or a change of sub-contractor is performed related to our CRM Online service, the customers will be notified in line with our Terms of Service. We share certain information with companies that may be considered our “sub-processors” under GDPR. Below is a list of these companies.

Company Purpose
Cloudways.com Cloud infrastructure hosting
ActiveCampaign.com Email service

How Do We Protect Your Information and Secure Information Transmissions

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email. We may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas. For site security purposes and to ensure that this service remains available to all users, we use software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Reach Us

If you have any questions regarding this policy, or your dealings with our website, please Reach Us Here, or by mail: Business Pump LLC 633 Chestnut Street, #600, Chattanooga, TN 37450